ux-StaySafe

Personas

Persona 1: Parent

Joseph

31 year old male living in Palo Alto, California

Accountant at T-Mobile

B.A. in Business Management, looking for higher paying position within company

Joseph has recently become a father, and is dealing with the troubles that come with that along with his job. He’s on parental leave for now, so he’s able to focus on his family. His wife works from home, so he keeps an eye on his son a majority of the time.

He and his wife have been looking for a new place to live. There’ve been a few break-ins in their neighborhood the last few months and they no longer feel comfortable where they are currently. They want to find somewhere they can move to within Palo Alto, so that Joseph won’t have to commute for his job.

Goals:

• Find a safer neighborhood for his family to move to
• Be notified of crimes within his area
• Able to monitor crimes/trends to make decisions from there

Persona 2: Businessman/Entrepreneur

Bobby is a 36 year old male living in Los Angeles, California.

Owns a property management company

B.A. in Business Management, looking for more investment opportunities for his company.

Bobby is looking for residential homes to invest in around the LA area. Currently, his company is lacking in real estate opportunities and wants to expand his business. He has been looking at different neighborhoods with homes for sale; however, he wants a safe and quiet neighborhood for his future tenants to live in. In addition, he wants to make sure that the crime rate is low compared to other parts of LA so that he could potentially add that as a selling point.

Goals:

• Have homeless rates be nonexistent for the homes in that neighborhood where he plans to invest in.
• Low crime rate for the surrounding area of the neighborhood
• Make sure that there aren’t any criminals that live within the community

Persona 3: Commuter

Travis

27 year old living in Berkley, California

Marketing Manager at Lob

B.A. in Marketing

Travis works at Lob, which is located in San Francisco. He lives in Berkley, and is required to commute every day to his job. He’s got a regular route that he takes in order to get where he needs to go, but he’ll encounter trouble sometimes with the areas he drives through.

There’s a certain route that cuts down on his time a lot, but it’ll have frequent accidents on different parts of the route, leading him to reroute to a slower path when he’s already wasted time going to his originally planned route. He’s had a few close calls on his way to work, due to some careless drivers.

Goals

• Make sure his current route doesn’t have any traffic/crime issues so he doesn’t waste time.
• Ensure he’s safe during his daily commute.
• Find alternative routes that provide a safer driving environment while still letting him get to work on time.

Persona 4: Professional Runner

Molly is a 23 year old female that lives in San Diego, California.

Pro Runner

Got a full scholarship to Stanford as an athlete for running.

Molly really enjoys running, but dislikes running on the treadmill as it’s not as authentic. She enjoys running early in the morning and late at night since it’s not as hot. Molly wants to find out the safest neighborhoods/areas where she can run. She has had bad experiences in the past where she felt unsafe when running as she enjoys blasting music in her headphones.

Goals:

• Molly wants to find an area/neighborhood where the crime rate is low.
• She wants to find somewhere that is safe and not frequently reported for attacks on people.

Scenarios

Joseph

Joseph and his family decide to eat out for dinner one night. The restaurant they have in mind is across town. Upon their arrival, there’s a few cop cars outside the building. There was an incident between 2 customers, leading to the police being called. The restaurant is closed for now while the police sort things out. It occurred just a few minutes after they left, so they were unaware of this. They turn around and leave, needing to find another place to eat.

Bobby

Bobby found a potential tenant that is very wealthy, but only wants to live in a safe neighborhood. Bobby ensures to the tenant that it’s a safe neighborhood, but the tenant does not believe him. The tenant demands proof. Bobby provides past data for the tenant, but the tenant says it’s outdated. Bobby needs to find a way to provide the tenant with up-to-date crime stats or he could use him as a tenant.

Travis

Travis is driving back home from work, taking his usual route. At a particular intersection, he sees that it’s been blocked off due to an accident occurring right in the middle of it. He’s forced to either turn around or turn right and continue his way home on a different path.

Molly

Molly decided to run with her friend as she is also a pro runner. Molly’s friend wants to run a different route that she found on social media so she is a bit sketched out and cautious. Molly asked her friend to send his usual route to her as she is unfamiliar with that neighborhood/area. Molly needed to check every single alley, neighborhood and street to make sure that they don’t encounter any issues.