ux-Pickup

Personas

Jason Martinez

Goals


Isabella Johnson

Goals


Jango Bett

Goals


Scenarios

Jason’s Scenario

It’s spring break, and Jason hits the road from Utah to California to visit Redwood National Park. After arriving and unwinding from the long drive and busy semester, he explores the local town of Klamath to get dinner supplies. He notices other college-aged people shopping as well. While cooking dinner, he plans his week of hiking through the Redwoods but realizes he has some free time at the end of the week before heading back.


Isabella’s Scenario

Isabella is an enthusiastic freshman with plenty of free time on weekends. New to her college, she wants opportunities to make new friends and socialize. She enjoys finding clubs that focus on board and card games and loves spending time there with friends.


Jango’s Scenario

Jango’s boss assigns him to a Business Admin training in New York. Having never left his hometown in Texas, he’s eager to connect with people during his few-week stay. Finding bars, sports activities, and bustling places is extremely important to him.