Pickup
Imagine a world in which you can Pickup your phone, and find a game to play in a matter of minutes. Introducing Pickup a revolutionary app for you to find and meet like-minded poeple who want to play things like basketball. soccer, super smash bros, and anything you can possibily imagine.
UX Team Members
- [Nathan Bryant] - Nathan Bryant’s Portfolio Personas and Scenarios / Main Page / Methods / Executive Summary
- [Carson Howell] - Carson Howell’s Portfolio - Sketches and Diagrams, Wireframe, Excel for User Feedback, Questions for Users, and Caveats/Conclusion/Introduction
- [Tommy Liu] - Findings, Caveats
User-Centered Design Artifacts
Phase I: Analyzing Users, Competitors, and Initial Designs
Executive Summary
- Utilized Competitive Analysis to reveal information about how we can improve our UI and UX feel without needing to start from scratch. Gave us a nice basis to go off of when beginning to create our digital representations
- Began Sketches and Diagrams. This is to help our dev team figure out their MVP for our first sprint and give them a rough outline on what needs to be done, and what the general layout is going to look like.
- Increased depth and breadth of User Stories, figuring out that our target audience is going to be 18-30 year olds, who are moving to a new town or in need of friends. This included Brainstorming multiple personal and non-personal user stories for active development.
- Understood that the Aesthetic of our app should come first and foremost as most people will delete the app if it looks bad or doesnt feel good enough to use
- Heuristic Evaluation of a close competitor gave us confidence that our app will work much better than their clunky piece of SAAS.
Full phase I report
Phase II: Refining interaction and designing wireframes
Executive Summary
As a team Pickup has changed from an Android Application to a web app and we now focus on the clearer picture at hand
- Conducted cognitive walkthroughs with participants, yielding positive feedback. Users praised the app’s aesthetics and how intuitive the navigation felt, reifnorcing our approach to design.
- Informal Feedback from 65 users highlighed the most desired features of our app. Filtering options to sort events by time, location, and type. Event details which have clear labels for posts, including participant requirements and the specifics of events. Calendar Integration, a more personal calendar to manage availability and avoid scheduling conflicts.
- Competitive Analysis revealed that while they target similar demographics, their user experiences are cumbersome. Also identified opportunities to differentiate Pickup by emphasizing a more streamlined and user friendly interfacing.
- Strategic focus for phase 3 Recognize the necessity to clarify Pickup’s core purpose, whether as a platform for sports, video games, board games, or a combination. Plan to develop comprehensive user stories to better understand and address the diverse needs of our target audience.
Full phase II report
Phase III: Prototypes and User Testing
Executive Summary
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Developed Prototypes: Created interactive prototypes with refined wireframes to simulate key tasks like account creation, event creation, and filtering events.
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User Testing: Conducted structured tests using a detailed protocol, gathering feedback on navigation and feature clarity.
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Full Prototype Implementation: Built a complete prototype for the Pickup app and tested it with numerous users.
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Certification & Protocol: Achieved CITI certification and designed a comprehensive testing protocol.
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User-Centered Refinements: Spent extensive time with users to improve UI and UX based on real-time feedback.
Key Improvements:
- Onboarding: Simplified account creation with clearer prompts.
- Filters: Added precise filtering options for location, skill level, and game type.
- Event Details: Enhanced clarity in event descriptions (location, participant limits, and specifics).
- Navigation: Improved layout for easier access to key features.
These changes make Pickup intuitive, efficient, and closely aligned with user needs.
Full phase III report